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Mobility-as-a-Service (MaaS) Providers in Early Phases of Disrupting the Massive Transportation Industry

Published July 1, 2019


  • Mobility-as-a-Service providers will witness significant growth over the next 2 to 3 decades, as the transportation space evolves, but business models for existing players will be challenged until further scale and technology advancements are achieved.

  • CFRA envisions a more stable pricing/discounting environment in the U.S., reflecting a more mature market and greater cooperation between the market share leaders.

  • A higher cost of ownership for vehicles and shifting consumer behavior will likely result in broader adoption and greater usage for ridesharing services, by our analysis.

  • The true benefits of shared mobility services will not be realized until fully autonomous vehicles fleets are available, which is likely to take place at a slower pace than many anticipate.

  • We view barriers to entry as fairly low for major technology providers and auto manufacturers, which pose the biggest threat for existing ridesharing providers, while the regulatory environment remains an obstacle.

  • We think LYFT and UBER are poised to realize significant scale/benefits from the evolution of transportation as a service while GOOG.L’s Waymo business and TSLA, among others, help pave the way towards pushing ridesharing into a world of autonomous vehicles.


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